OVERVIEW
Constellar, one of Asia's leading trade show and exhibition organisers, creates opportunities for the global MICE eco-system to interact via large-scale events and venues. 
 

STRATEGY

To create a festival video that resonates with a diverse global audience and captures the essence of the evolving financial landscape during COVID.

​

MY ROLE 

Opened the December 2020 Singapore Fintech Festival's lineup of visionary speakers, reaching 5500 views within 24 hours. In 2020, I scripted, storyboarded, and directed the pre-launch film, working with motion vendors, PR and product to introduce the festival's speakers to a global audience.

​

I partnered with Constellar's Venue Product Owner and the PR team to research and select key stories from our esteemed speakers for this video.  ​

• The inaugural digital launch of SFF's purpose was to engage our target users and inspire them to attend the festival.

• Along with our vendor and motion graphics editor, I crafted a compelling storyboard and hand-picked the perfect background music to set the tone so it resonates with our intended audience.