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Singapore Fintech Festival (SFF) pre-launch video

An impactful thought leadership video that sets the tone for the festival's upcoming launch.

OVERVIEW
Constellar, one of Asia's leading trade show and exhibition organisers, creates opportunities for the global MICE eco-system to interact via large-scale events and venues. 

 

STRATEGY

To create a festival video that resonates with a diverse global audience and captures the essence of the evolving financial landscape during COVID.

MY ROLE 

To craft a video to showcase Singapore Fintech Festival's lineup of visionary speakers prior to its launch. In 2020, I created feature stories and a social media campaign to drive digital engagement for SFF.

I also teamed up with Constellar's Venue Product Owner and the PR team to meticulously research and choose key stories from our esteemed speakers for this video.  

  • Crafted a script to showcase the inaugural digital launch of SFF in December 2020, engaging our target users and inspiring them to attend the festival.

  • Along with our vendor and motion graphics editor, I crafted a compelling storyboard, hand-picked the perfect background music to set the tone, so it resonates with our intended audience. 

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