OVERVIEW
Constellar, one of Asia's leading trade show and exhibition organisers, creates opportunities for the global MICE eco-system to interact via large-scale events and venues. 
 

STRATEGY

To create a festival video that resonates with a diverse global audience and captures the essence of the evolving financial landscape during COVID.

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MY ROLE 

To craft a video to showcase Singapore Fintech Festival's lineup of visionary speakers prior to its launch. In 2020, I created feature stories and a social media campaign to drive digital engagement for SFF.

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I also teamed up with Constellar's Venue Product Owner and the PR team to meticulously research and choose key stories from our esteemed speakers for this video.  

• Crafted a script to showcase the inaugural digital launch of SFF in December 2020, engaging our target users and inspiring them to attend the festival.

• Along with our vendor and motion graphics editor, I crafted a compelling storyboard, hand-picked the perfect background music to set the tone, so it resonates with our intended audience.