PropertyGuru | Mortgage Calculator
OVERVIEW
PropertyGuru is Southeast Asia's leading digital property marketplace in Singapore, Malaysia, Vietnam, Thailand, and Indonesia.
Goal: By leveraging the Mortgage Repayment Calculator on PropertyGuru Finance, homeowners could identify the best refinancing option for their home loans.
The COVID-19 pandemic significantly impacted the home loan growth rate in 2020, reducing it by half. Amidst these times, refinancing felt alluring to homeowners who were looking for lower interest rates to achieve greater financial flexibility.
STRATEGY
To empower users and improve their monthly cashflow, we set out to introduce an innovative tool - a self-help mortgage calculator.
MY INPUT
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Based on our surveys with users and brainstorming various ideas with the Mortgage team, we decided a minimalist calculator could do the trick. We hypothesized that the primary purpose of the mortgage repayment calculator is to either refinance to a longer tenure or accelerate loan repayment to lower interest rates.
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In close collaboration with developers, we embarked on a journey to tailor the tool to cater to users' distinct financial requirements. We explored ways to personalise and scale our solution by enabling seamless data input – from interest rates to loan tenure and amounts – for effortless calculation and formatting.
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Additionally, to cater to user familiarity and regional relevance, this tool was rolled out in Malaysia as the Home Loan Calculator.
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Contributed to various efforts, including SEO optimisation, content curation, localisation, and writing a detailed blog explaining its usage.
IMPACT
SEO meets FOMO. This tool gave birth to more feature-rich, modular housing loan tools that empowered users to determine their budget, find the best housing loan, and make informed property purchase decisions.
