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Featured Work

I’m a Sydney-based Senior Product Designer and founder. I have led end-to-end product design in five countries across Fintech, Regulatory, Loyalty, Telco, and MICE platforms on iOS, Android, and SaaS. By blending data-informed strategies, sharp commercial acumen, and AI-native workflows, I design intuitive experiences that evolve brands and drive measurable growth.​

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Measurable Outcomes

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  • 95% reduction in time-to-market

  • 2x market expansion

  • 80% drop in rewards spend

  • 99% reduction in engineering effort

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