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WIM, AT&T Mexico


Defining the digital brand voice and product experience so a new telco feels like a friend! 

Where is WIM available?

Currently, WIM’s eSIMs are available only in Mexico with plans that cover various countries.

Who is WIM for
Mexican Humour
Vision, Mission, Goals
WIM's voice
Voice attributes
What do voice attributes mean
concepts
Vocabulary
Grammar
Punctuation
Capitalisation
Colour palette
Primary colour
Colour palette2
colours and their meanings
Tone Map
Thank you
wordiness
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