Infusion
CLIENT
Infusion, an Indian fusion Restaurant in Dubai.
MY ROLE
User Research, Web and Mobile App Design, User Flow, Wireframing, and Prototyping.
TOOLS
PROBLEM STATEMENT
Infusion wanted to create an easy to access food ordering and delivery service system via mobile and web.
They required a point-of-sale (POS) system that would allow them to manage their space, accept and place orders, administer tables and customise orders, keep records of sales, and timely deliveries. This was also an opportunity to improve a noticeably cumbersome experience.
Adobe XD, Adobe Photoshop, InVison
PROJECT GOALS
Option to reserve in advance and provide reservation reminders via email.
Improve web and app user experience.
Provide a system for order customisation.
An easy-to-browse Menu supported with images and options to customise food ingredients. See past orders and favourites.
Explore which areas can Infusion deliver to within Dubai.
Provide driver information and live-tracking of order preparation and delivery.
Customer interviews, card sorting exercises, and surveys conducted on social media groups paved the way to create the following customer empathy map.
These exercises formed a great foundation for laying the sitemap and the hierarchy of the content.
CUSTOMER EMPATHY MAP
RESEARCH METHODS
1. Customer interviews
2. Surveys via social media expat-groups.
3. Comparative analysis of similar fusion Restaurants located at BOXPARK, Dubai.
SITEMAP
COLOURS
FUTURA
Body text
Restaurant logo
Title text
FUTURA BOLD
TYPOGRAPHY
LEARNINGS
Receiving regular updates from customers in the form of ratings, testimonials, or reviews can help in identifying hiccups with the web/app user experience. These hiccups could then translate into evidence-based decisions to improve the overall user experience from time-to-time.